Expert sources: Potent alcoholic beverages look like soda pop, target young drinkers

It works every time? The marketing and rebranding efforts for the fruity flavored malt beverage "Blast by Colt 45," referred to as "binge in a can" by its critics, are "irresponsible" from a health perspective but admittedly effective, says Antonio Williams, a fitness and marketing expert in Indiana University's School of Health, Physical Education and Recreation. View full post on Health News

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